Advertising worships youth.
But as it turns out, the ad business should be getting older.*
A third of the country’s population is over 50 and the number keeps on growing.* But less than 5% of big agency employees are over the age of 50.* The 50+ demographic contributes $8.3T to the U.S. economy.* In 2030, when Millennials begin to turn 50, that number increases to $12.6 trillion.* We hope that got your attention because there’s a big, wide ocean of disposable income out there and Geezers are passing it out like Halloween candy.*
The 50+ audience outspends millennials and Gen Zers in just about every category.* Geezer exists to help brands tap into this goldmine, and we’ll do it by putting 50+ talent back to work.
*Our entire site may seem like one big footnote, but it’s only because the information is real and it’s out there. The New York Times? The Wall Street Journal? Fast Company? Forbes? Business Insider? They are all over this. You should be, too. Please visit the Geezology Reading Room at the bottom of the Geezology page.
Agencies throw people away at the top of their game. We’ll pick them up.
We know the famous agency bait and switch. The team you met during the pitch turns out to be a bunch of older, expert ringers they brought in to close the deal. Now that it’s time to make the ads you need, it’s a completely different story. And you simply can’t shake the feeling your “creative director” still lives with their parents. Cuz, damn! It looks like Malibu in the Teams background and their mom keeps walking by with snacks.
We promise no creative working on your business will have less than 25 years of experience. Expert-level talent on every project. And don’t worry about time zones. We’re up at the crack of dawn.