ABOUT


  • Co-FOUNDER / CCO COPY

    Karen McKinley is an award-winning creative who spent decades at some of the most creative advertising agencies in the world. While at Carmichael Lynch in Minneapolis, she was one of the first writers on the Subaru “Love” rebranding work that’s become one of the most successful car campaigns in history. She joined John at Made in 2013 and led the agency's largest accounts like Church’s Chicken, TGI Fridays, and Clayton Homes. After Made, she moved to Chicago as Chief Creative Officer of a regional agency and led creative across three offices. Karen has created work for brands like Porsche, General Motors, Target, Walmart, and many more. Like John, she thinks like a strategist, has led rebranding for many clients, and respects a good bowl of soup.


  • Co-FOUNDER / CCO ART + DESIGN

    John Kieselhorst approaches every project with the same determined passion for creativity. He spent decades winning just about every industry award for brands like Nike, Kia Motors, Lyft, Starbucks, Timberland, Volvo, and many more. At Crispin, he transformed the Domino’s Pizza brand creating everything from eye-popping pizza boxes to an entirely reimagined in-store experience. In 2012, John co-founded the agency Made with ad legends Dave Schiff, Alex Bogusky, and creative technology wizard Scott Prindle. He went on to become Chief Creative Officer at viral tech accessory startup Popsockets. He built the Popsockets brand from scratch, designing their logo, brand book, IP matrix, packaging and retail system, wholesale catalog and sales booths, customization tools and global web experience, and built and ran its in-house creative and content agency. He officially became a Geezer this April.


  • Co-FOUNDER / CEO

    Brent Rivard brings a distinctive and invaluable perspective to his role as CEO of Geezer. With extensive agency leadership experience across borders and industries, he also draws on his time as a brand CMO, offering the rare advantage of having worked on both sides of the business. Brent’s career has taken him from launching Anomaly in Toronto, where he worked with iconic brands like Budweiser, Bud Light, Mini, and Kraft, to leading Budweiser's global business out of New York. He later returned to Canada as President of the digital ad/tech startup, Mass Minority. Most recently, Brent made the leap to the brand side, serving as CMO at Internova Travel Group in NYC, one of the world's largest travel services companies. Brent's driven personality combined with a strategic vision and practical, hands-on experience makes him a highly effective partner in driving business success and delivering impactful results. In his free time, Brent enjoys conquering the streets of Manhattan with his wife and 4-year old Vizsla,  traveling, and reminiscing about the days when his hair flowed down to the middle of his back.